ANCESTORS · 先祖
逝者从未真正离去
In every culture that has ever existed, human beings have known one truth: death does not sever the bond between the living and those who came before.
无论哪种文化，人类皆知：死亡不能切断生者与先人之间的纽带。
"Remember me, though I have to say goodbye.
Remember me, don't let it make you cry."
记住我，纵使我必须说再见——爱，不因死亡而消散
— COCO, PIXAR 2017
THE UNIVERSAL TRUTH · 共同的真理
两种文化，一个真理
When Pixar released Coco in 2017, something remarkable happened: millions of people who had never heard of Día de los Muertos found themselves weeping — not from sadness, but from recognition. They recognized a truth their own culture had buried, forgotten, or explained away.
2017年皮克斯推出《寻梦环游记》，数百万从未听说过亡灵节的人潸然泪下——不是因为悲伤，而是因为共鸣。他们认出了一个被自己的文化掩埋、遗忘或理性化的真理。
The ancestors are present. They watch. They protect. And they need to be remembered.
先祖同在。他们守望。他们保护。他们需要被记住。
亡灵节 · Mexico
Each November, Mexican families build ofrendas — altars laden with marigolds, photographs, and favorite foods of the departed. The belief: the dead return for one night, guided home by the scent of flowers.
每年十一月，墨西哥家庭搭建供坛，摆满金盏花、照片和逝者喜爱的食物。信念是：逝者会在这一夜回归，被花香引领回家。
清明节 · China
Each spring, Chinese families visit ancestral graves, sweep the tomb, burn offerings, and share a meal in the presence of those who came before. The ritual maintains the relationship across death.
每年春天，中国家庭扫墓、烧纸、在先祖面前共餐。这种仪式维系着跨越死亡的关系。
OUR OFFERING · 我们的祭品
祭祖礼盒
For the diaspora who want to maintain this connection — wherever they are in the world. Our ancestral offering sets include everything needed to perform a simple, meaningful ritual of remembrance and gratitude.
为身处世界各地、却仍想维系这份连接的海外华人而设。我们的祭祖礼盒包含进行一次简单而有意义的追思仪式所需的一切。